There are so many memorable lines, I cherry-picked a few that I thought could be inspirational for copywriting.

Just like an opera lover doesn't go to the opera expecting music by Queen, so does a country music aficionado turn on a country music radio station to listen to hip-hop music.

From a copywriting and content creation standpoint, the World Cup has always been a creative oasis for marketers of soft drinks, sporting apparel, travel destinations, and more (like the Super Bowl, only longer, better, and more enjoyable -but that's for another blogpost). There are decades of examples to choose from, and I would take the time to do a bit of browsing of print and videos (hello again YouTube). Because you can draw a lot of inspiration.

When it comes to quotes, few can come close to the dark lord of the sith, not just in the quotes themselves but in the manner in which they're spoken, and in the context.

Like the original Star Wars, Spaceballs, has been release a long time ago in a galaxy far, far away... but it's a timeless classic that has lasted until today. In fact, actor Josh Gad has been collaborated with Mel Brooks on a (very) belated sequel, Spaceballs 2 - The New One. Although many of us fans hoped that its title would be The Search for More Money, at least the sequel exists, which is better than nothing (let's hope...). Written and directed by Mel Brooks, the origin

As Passover is almost upon us, it's time to take pause and reflect about the "plagues" of copywriting to avoid when writing short-form content like copywriting, or long-form text such as blog, web content, emails, etc. So, here are the 10 plagues of copywriting - and how to avoid them: Being BO-ring: There's nothing more off-putting than mundane, redundant, condescending text. So, give your copywriting or text - blog, web copy, social media post, something fresh. Overused phr

Justly considered one of the greatest films ever, even its filmmaking can give us insights into the creative process, whether copywriting, design, writing, editing, and, of course, filmmaking.

Every year, companies shell out more and more money to come up with the most creative, memorable, and hilarious commercials that will be the talk of the office water cooler and go viral.

Like many would-be classics, Jaws plagued with problems, took a long time to make (over 150 days), and the actors who ultimately played in it weren't the studio's first choice. You can write a book about everything related to the filmmaking of Jaws, and how it affected movies and culture - and in fact, there are plenty of them . Like many unexpected cultural hits, its success wasn't a sure thing, was fraught with internal and external strife, and has been analyzed ad nausea

t's Valentine's Day after all, and you know each half of each couple will try and make other other happy, even with a small gesture. Therefore, it's the copywriters and content writers to come up with creative copywriting and content writing.

Every holiday has its own brand of copywriting: Halloween has the spooky, creepy stuff; Thanksgiving has its turkey, endless dinners, football, and family themes; Christmas - Santa, Christmas trees, snow, etc. And New Year's? Songs, dancing, resolutions, parties, gifts...and more football.

"Kevin!!!!" Many of us can still hear in our head the voice of Catherine O'hara and, the picture the look of horror on her face when she realizes belatedly - very belatedly - that they left their 10-year old child Kevin alone in their spacious mansion alone. On Christmas eve. Like many eventual commercial successes, Home Alone started as a ho-hum production - at Warner Bros. studios - but production was shut down after its budget went over its limits. In came 20th Century Fox

"Let's talk turkey copywriting." - anonymous Thanksgiving is just around the corner. And - shocker - it's a hectic time of the year. As a copywriter, content writer, or content manager, you're probably swamped with briefs, your head swimming with ad variations, brainstorming sessions, etc. AND that's before all the family arrangements, travel plans, and who knows what else is Cooking on your mind. Spending extra time on copywriting and content is the last thing one needs whe

We can easily take some of Mel Brooks' more memorable quotes, and apply them to copywriting or content writing. The fact that they're all entrenched in the world of humor already helps, since a majority of the memorable ads, and advertising campaigns are dipped in humor.

The Joker has many memorable quotes, most of them between himself and Batman. Many of which can be applied to the world of copywriting and content writing.

When people think of the NFL, what comes up to mind? Touchdown celebrations, football Sundays, big bowls of snacks and dips and six packs...

The Mummy (1999) may have surprised some high-brow critics with its global success, but it shouldn't have: An entertaining yarn, a great...

"The best ideas come as jokes. Make your thinking as funny as possible." - David Ogilvy. Humor in content goes way, way, back. Goes back...

Mark Twain wasn't a copywriter. In fact, if he'd realize I was using some of his wisdom to promote copywriting, he'd probably use some of...

"You were saying...?" One of the hallmarks of a great film - a great pop-culture film - not like, say, The Grapes of Wrath or Rashomon, for example, is that it's embedded in our overall culture, not just arts, but also in other areas outside of entertainment, such as retail (exhibit a: Pepsi and Back to the Future).