Every holiday has its own brand of copywriting: Halloween has the spooky, creepy stuff; Thanksgiving has its turkey, endless dinners, football, and family themes; Christmas - Santa, Christmas trees, snow, etc. And New Year's? Songs, dancing, resolutions, parties, gifts...and more football.

"Kevin!!!!" Many of us can still hear in our head the voice of Catherine O'hara and, the picture the look of horror on her face when she realizes belatedly - very belatedly - that they left their 10-year old child Kevin alone in their spacious mansion alone. On Christmas eve. Like many eventual commercial successes, Home Alone started as a ho-hum production - at Warner Bros. studios - but production was shut down after its budget went over its limits. In came 20th Century Fox

"Let's talk turkey copywriting." - anonymous Thanksgiving is just around the corner. And - shocker - it's a hectic time of the year. As a copywriter, content writer, or content manager, you're probably swamped with briefs, your head swimming with ad variations, brainstorming sessions, etc. AND that's before all the family arrangements, travel plans, and who knows what else is Cooking on your mind. Spending extra time on copywriting and content is the last thing one needs whe

We can easily take some of Mel Brooks' more memorable quotes, and apply them to copywriting or content writing. The fact that they're all entrenched in the world of humor already helps, since a majority of the memorable ads, and advertising campaigns are dipped in humor.

The Joker has many memorable quotes, most of them between himself and Batman. Many of which can be applied to the world of copywriting and content writing.

When people think of the NFL, what comes up to mind? Touchdown celebrations, football Sundays, big bowls of snacks and dips and six packs...

The Mummy (1999) may have surprised some high-brow critics with its global success, but it shouldn't have: An entertaining yarn, a great...

This week marks the 50th anniversary of one of the first true movie blockbusters, Jaws. Like a lot of would-be classics, it was plagued...

"The best ideas come as jokes. Make your thinking as funny as possible." - David Ogilvy. Humor in content goes way, way, back. Goes back...

Mark Twain wasn't a copywriter. In fact, if he'd realize I was using some of his wisdom to promote copywriting, he'd probably use some of...

"You were saying...?" One of the hallmarks of a great film - a great pop-culture film - not like, say, The Grapes of Wrath or Rashomon, for example, is that it's embedded in our overall culture, not just arts, but also in other areas outside of entertainment, such as retail (exhibit a: Pepsi and Back to the Future).

It's time for creatives to conjure up some...creative "super" copywriting ideas all over all the social platforms.

We're well and through into the NFL season... The late, great John Madden was one of the most popular figures in the history of the NFL....

Just in time for Halloween...here are a few quick copywriting and content tips from the 'ghost with the most.'

Back to School! As children - we loathed it; As parents - we celebrated it. As copywriters and content writers or content creators in...

I don't think I'll be making a too bold a statement when I write that the Indiana Jones anthology (yes, I am am discounting the...

How many total sports are in the games? Ah, that's a slighly tricky question...I won't answer it for you, but you can easily Google it....

4th of July copywriting and content tips.

52 years ago this week, give or take a few days, one of the greatest films in history, and one of the most iconic films ever made, The...

As the countdown to the super bowl continues, everyone wants to sound as if they know their football lingo. Sometimes it works, sometimes...