When people think of the NFL, what comes up to mind? Touchdown celebrations, football Sundays, big bowls of snacks and dips and six packs...

The Mummy (1999) may have surprised some high-brow critics with its global success, but it shouldn't have: An entertaining yarn, a great...

This week marks the 50th anniversary of one of the first true movie blockbusters, Jaws. Like a lot of would-be classics, it was plagued...

"The best ideas come as jokes. Make your thinking as funny as possible." - David Ogilvy. Humor in content goes way, way, back. Goes back...

Mark Twain wasn't a copywriter. In fact, if he'd realize I was using some of his wisdom to promote copywriting, he'd probably use some of...

Remember the overused content adage, write like you talk? In good movies the writing doesn't feel like 'writing,' and even though action...

It's time for creatives to conjure up some...creative "super" copywriting ideas all over all the social platforms.

We're well and through into the NFL season... The late, great John Madden was one of the most popular figures in the history of the NFL....

Just in time for Halloween...here are a few quick copywriting and content tips from the 'ghost with the most.'

Back to School! As children - we loathed it; As parents - we celebrated it. As copywriters and content writers or content creators in...

I don't think I'll be making a too bold a statement when I write that the Indiana Jones anthology (yes, I am am discounting the...

How many total sports are in the games? Ah, that's a slighly tricky question...I won't answer it for you, but you can easily Google it....

4th of July copywriting and content tips.

52 years ago this week, give or take a few days, one of the greatest films in history, and one of the most iconic films ever made, The...

As the countdown to the super bowl continues, everyone wants to sound as if they know their football lingo. Sometimes it works, sometimes...

You see it everywhere: Everybody says, "you have to do copywriting in X tone of voice," or "write your content in Y tone of voice." Can...

"It's as much fun to scare as to be scared" - Vincent Price. The late actor was known for many macabre performances is classic horror...

'Are you ready for some football?' So at the start of last season, I wrote down copywriting tips for the football season. This time...

Let's face it: There's so much content these days, the user is inundated with texts, videos and blog posts of all shapes and sizes on...

It's that time of the year again: Fireworks, overblown, poorly written blockbuster movies, barbecue parties, a day at the beach, and 4th...