As Passover is almost upon us, it's time to take pause and reflect about the "plagues" of copywriting to avoid when writing short-form content like copywriting, or long-form text such as blog, web content, emails, etc. So, here are the 10 plagues of copywriting - and how to avoid them: Being BO-ring: There's nothing more off-putting than mundane, redundant, condescending text. So, give your copywriting or text - blog, web copy, social media post, something fresh. Overused phr

t's Valentine's Day after all, and you know each half of each couple will try and make other other happy, even with a small gesture. Therefore, it's the copywriters and content writers to come up with creative copywriting and content writing.

Every holiday has its own brand of copywriting: Halloween has the spooky, creepy stuff; Thanksgiving has its turkey, endless dinners, football, and family themes; Christmas - Santa, Christmas trees, snow, etc. And New Year's? Songs, dancing, resolutions, parties, gifts...and more football.

"Let's talk turkey copywriting." - anonymous Thanksgiving is just around the corner. And - shocker - it's a hectic time of the year. As a copywriter, content writer, or content manager, you're probably swamped with briefs, your head swimming with ad variations, brainstorming sessions, etc. AND that's before all the family arrangements, travel plans, and who knows what else is Cooking on your mind. Spending extra time on copywriting and content is the last thing one needs whe