He's At the 20: Last-Minute Super Bowl Copywriting Tips

The Super Bowl is one of America's most iconic landmarks, like Mount Rushmore, or the Empire State Building - only the Super Bowl switches venues on a yearly basis.

Every year, companies shell out more and more money to come up with the most creative, memorable, and hilarious commercials that will be the talk of the office water cooler and go viral.

Here's here the advantage of social media comes in: As a marketer, content manager or copywriter, you can scan the latest Super Bowl news for tidbits and anecdotes, and use them in your content.

You can even be inspired by the 2026 Super Bowl commercials which are already available online. How convenient. So. What copywriting trips can you pull from your under your sleeve in the 90+- hours until game time?

Quotes - find historical quotes buy coaches, players, even broadcasters, like the one from the late, legendary coach Mike Ditka: "If you're not in the parade, you watch the parade. That's life." Other memorable quotes include diamonds such as: "The NFL, like life, is full of idiots."

When the lights went out in the big game...the creative turned on in Oreo.

Memorable Super Bowl plays are like historic icons - fans and even non-fans will remember them decades after ("the catch," "the drive, "catch 42" etc.). You Refer to them in your content, whether copywriting or blogs, articles, even white papers or case studies: "If Joe Montana can pause in the Super Bowl to spot John Candy in the crowd, you can take a break to...

Here are a few other last-minute Super Bowl Copywriting Tips:

1. If you can post a short video, that's already a 50 yard gain with your audience (speaking in football terms...)

2. On this day, your produce/service is secondary. "camoflage" it in your content.

3. The copywriting should be football-lingo heavy, such as: "You're at the 1 yard line for 60% off! Click NOW or you'll fumble it...

4. Keep it short. Because, you know, short attention span and all that. Also, leave detailed information for the website/blog/product description.

5. HUMOR is KING: The Super Bowl and humor have been a loving couple for decades. And you don't need a big budget or special effects for that.

6. Alternatively, put a SHOCKER in it. This will work, especially on hard-hitting social issues.

7. We know wher the two finalists come from, right? New England and Seattle? Oh, one can have lots of fun here, given the recent Super Bowl between the two...

8. Be glued to social media and football updates: So you can post and make your own comments/responses to what's going on in the big game.

9. Don't have a big budget to get celebrities? No problem! You've got a full arsenal of the English language to play on the latest trends, news, and celebrity gossip and use them for your advantage.

10. Remember, you don't have to write a lot of text to deliver a message.

11. Be open for last-minute changes.

12. Be ready to be inspired on game day and during/after the game. Remember the old adage: Be there or be square!

    
    

Remember, it's about the big game - your product/service is secondary.

Imagine people's shock when you put up facts like these..