There are so many memorable lines, I cherry-picked a few that I thought could be inspirational for copywriting.

Did you notice that most of Arnie's most iconic lines are short? which is one of the main reasons their so memorable - just like great copywriting.

From a copywriting and content creation standpoint, the World Cup has always been a creative oasis for marketers of soft drinks, sporting apparel, travel destinations, and more (like the Super Bowl, only longer, better, and more enjoyable -but that's for another blogpost). There are decades of examples to choose from, and I would take the time to do a bit of browsing of print and videos (hello again YouTube). Because you can draw a lot of inspiration.

Justly considered one of the greatest films ever, even its filmmaking can give us insights into the creative process, whether copywriting, design, writing, editing, and, of course, filmmaking.

t's Valentine's Day after all, and you know each half of each couple will try and make other other happy, even with a small gesture. Therefore, it's the copywriters and content writers to come up with creative copywriting and content writing.

Every holiday has its own brand of copywriting: Halloween has the spooky, creepy stuff; Thanksgiving has its turkey, endless dinners, football, and family themes; Christmas - Santa, Christmas trees, snow, etc. And New Year's? Songs, dancing, resolutions, parties, gifts...and more football.

We can easily take some of Mel Brooks' more memorable quotes, and apply them to copywriting or content writing. The fact that they're all entrenched in the world of humor already helps, since a majority of the memorable ads, and advertising campaigns are dipped in humor.

The Joker has many memorable quotes, most of them between himself and Batman. Many of which can be applied to the world of copywriting and content writing.

Mark Twain wasn't a copywriter. In fact, if he'd realize I was using some of his wisdom to promote copywriting, he'd probably use some of...

Humor in copywriting and content can be more important and far more effective than one might think

1. "Copywriting" isn't in the first three lines of the job description. There are plenty of highly-talented, qualified, expert copywriters around. If they haven't/couldn't manage to find a copywriter in that time, that's a red flag. 2. The job requirements include far too many tasks that don't relate to copywriting, content writing, or writing in general, such as: Analytics; account management, graphic design, team management, etc. 3. Your qualified for the job, and your exp

I was going to call this article "get inside the mind of a copywriter," but that might be too creepy. "Under the Copywriter Dome?" Uh,...

How many times have you seen a job description that goes about like this: Copywriter wanted! To write: blogs, brochures, Ebooks, case...