Copywriting at Ludicrous Speed: You're Looking Now at Tips From Spaceballs!

Like the original Star Wars, Spaceballs, has been release a long time ago in a galaxy far, far away... but it's a timeless classic that has lasted until today. In fact, actor Josh Gad has been collaborated with Mel Brooks on a (very) belated sequel, Spaceballs 2 - The New One. Although many of us fans hoped that its title would be The Search for More Money, at least the sequel exists, which is better than nothing (let's hope...).

Written and directed by Mel Brooks, the original Spaceballs is one of those movies that, at first, you don't know how their popularity has endured, but in the end of the day, out of all of the master filmmaker's comedies, it was the most profitable.

Like many great movies, Spaceballs provides an endless stream of memorable quotes. Like great advertising from days gone by ('where's the beef?' anyone) they've lasted for decadesmany of which can be helpful with your copywriting.

So, without further ado...Copywriting at Ludicrous Speed: You're Looking now at Tips From Spaceballs!

"1, 2, 3, 4,5? That's amazing. I have the same combination on my luggage!"

Everybody loves a price comparison. Everybody loves a sarcastic comparison. The trick is to make your copy (or product/service you're promoting) without coming out a a pretentious douche?

"Oh no, not again!"

When it comes to eye-catching headlines, this one is near the top of the list. After all, what's more curiosity-arousing than discovering 'what happened?' Also, it's a headline many can relate to, especially when it comes to: malfunctioning car/appliances/last-minute guests/. Follow that headline/visual with your expert advice on 'how to' get the customer's way out it - for instance, click here to get your way out Thanksgiving dinner at your in-laws this year'...

"My brains are going to my feet!"

'We all hate when that happens, right? Too many phone calls; too many bills; too many tasks at once; too many emails...etc. etc. And that's why you should [solution]'

"Even in the future nothing works!

This line can work in some many sectors, in so many platforms, on so many levels. After all, we all know first hand the feeling when something doesn't work when it should work.

"If you can read this, you don't need glasses."

'If you can read this, you don't need to pay full price. Get your 25% off now!'

Or,

'if you have this product/service/act now, you don't need [something annoying]

"we're at now, now!"

Sometimes you don't have to write much to get the point across. Brevity is the magic word, in copywriting and in content writing.

"So at last we meet, for the first time, and the last time..."

It's your job to ensure your first encounter with new customers isn't your last time as well...

Or, if you're selling a bug spray. How about posting an image of the bug standing across your solution...?

Copywriters being asked for revisions after it's all been approved...

"I'm trying to conduct a wedding, which has nothing to do with love!"

Many times it's about getting the user to pause and think. Even if the sentence at first doesn't seem to make sense, or in this case contradictory (though in the context of the movie, it does make sense...). An example headline could be burn more fuel. Help the planet.

"May the schwartz be with you!"

If you want your ad, product or service to be remembered or memorable, it needs a signature line. Classic movies have them in abundance, and there's no reaosn you can't make one up - and if it contains a twist of humor, the better.

"Take only what you need to survive."

'But you won't go traveling/camping without [product/service]'

Or: 'Such as this six pack of beer at only $4.99!'

"I always have coffee when I watch radar."

Everybody (well almost) has coffee. Who doesn't have coffee, at (almost) all times? In the morning, during commute, at the airport, binge-watching...

""I'm surrounded by a--holes."

Most everyone can relate to that, in exasperating situations. For instance: 'Feeling like you're surrounded by a-holes? Time to do something about it...'

Or: Introducing the new a-hole detector! Well, not really, but...

That should get more than a few eyes to read the headline, paragraph, or, if it's a subject line - open the email.

"I can't breathe in this thing!"

How about 'can't breathe in your 'thing?' It's time to relax with [vacation/spa]

"Are we being too literal, sir?"

Like David Ogilvy once said, the customer is not a moron. Don't spell out for them what in it for them, or CTAs, like click here to... or if you want to get a $50 coupon, drop us your email.

“Lock one. Lock two. Lock three. Loch Lomond!”

Pick any classic literary quote and alter it to fit your needs. Like, 'it was the best of times, it was the-holy-moly!?'

“The ship is too big. If I walk, the movie will be over.”

Can inspire lines such as, Our special double-digit offer is to big for this email. If I we give it to you in this email, it will evaporate. Visit us at our nearest location. You won't be disappointed!'

...And if your content/marketing team needs a little more inspiration:

“Listen, we’re not just doing this for money. We’re doing it for a sh—load of money!”

That's not the ending you want to see..