This week marks the 50th anniversary of one of the first true movie blockbusters, Jaws. Like a lot of would-be classics, it was plagued...

Mark Twain wasn't a copywriter. In fact, if he'd realize I was using some of his wisdom to promote copywriting, he'd probably use some of...

Just in time for Halloween...here are a few quick copywriting and content tips from the 'ghost with the most.'

52 years ago this week, give or take a few days, one of the greatest films in history, and one of the most iconic films ever made, The...

"Did you hear about the advertiser that was promoting a glass company and left out gl? He was shattered, but the audience was in...

Close your eyes. Imagine Halloween. What do you see? A neighborhood draped in darkness and glowing lights? Jack-O-Lanterns scattered...

1. The job listing is posted repeatedly. There are plenty of highly-talented, qualified, expert copywriters around. If they...

I was going to call this article "get inside the mind of a copywriter," but that might be too creepy. "Under the Copywriter Dome?" Uh,...

How many times have you seen a job description that goes about like this: Copywriter wanted! To write: blogs, brochures, Ebooks, case...