Every holiday has its own brand of copywriting: Halloween has the spooky, creepy stuff; Thanksgiving has its turkey, endless dinners, football, and family themes; Christmas - Santa, Christmas trees, snow, etc. And New Year's? Songs, dancing, resolutions, parties, gifts...and more football.

We can easily take some of Mel Brooks' more memorable quotes, and apply them to copywriting or content writing. The fact that they're all entrenched in the world of humor already helps, since a majority of the memorable ads, and advertising campaigns are dipped in humor.

The Joker has many memorable quotes, most of them between himself and Batman. Many of which can be applied to the world of copywriting and content writing.

This week marks the 50th anniversary of one of the first true movie blockbusters, Jaws. Like a lot of would-be classics, it was plagued...

Mark Twain wasn't a copywriter. In fact, if he'd realize I was using some of his wisdom to promote copywriting, he'd probably use some of...

Just in time for Halloween...here are a few quick copywriting and content tips from the 'ghost with the most.'

52 years ago this week, give or take a few days, one of the greatest films in history, and one of the most iconic films ever made, The...

The Dirty Dozen is one of the classic war movies. Featuring an all-star cast with icons such as Lee Marvin, Charles Bronson, Telly Savalas, George Kennedy, film director John Casavetas and many more, it became a classic, and naturally spawned several sequels, none of which were memorable. You could say that, in a way, they were the original Avengers . It was a big hit, and, nearly 60 years later, it's considered an all-time classic. Even with all the years that passed, The Di

"Did you hear about the advertiser that was promoting a glass company and left out gl? He was shattered, but the audience was in...

Close your eyes. Imagine Halloween. What do you see? A neighborhood draped in darkness and glowing lights? Jack-O-Lanterns scattered...

1. The job listing is posted repeatedly. There are plenty of highly-talented, qualified, expert copywriters around. If they...

I was going to call this article "get inside the mind of a copywriter," but that might be too creepy. "Under the Copywriter Dome?" Uh,...

How many times have you seen a job description that goes about like this: Copywriter wanted! To write: blogs, brochures, Ebooks, case...