"Smile, you son of a bitch!" Whether short copy or long-form content, you want to leave your audience with a memorable line that will stay with them, long after they finish reading your piece of content

There are so many memorable lines, I cherry-picked a few that I thought could be inspirational for copywriting.

From a copywriting and content creation standpoint, the World Cup has always been a creative oasis for marketers of soft drinks, sporting apparel, travel destinations, and more (like the Super Bowl, only longer, better, and more enjoyable -but that's for another blogpost). There are decades of examples to choose from, and I would take the time to do a bit of browsing of print and videos (hello again YouTube). Because you can draw a lot of inspiration.

Like the original Star Wars, Spaceballs, has been release a long time ago in a galaxy far, far away... but it's a timeless classic that has lasted until today. In fact, actor Josh Gad has been collaborated with Mel Brooks on a (very) belated sequel, Spaceballs 2 - The New One. Although many of us fans hoped that its title would be The Search for More Money, at least the sequel exists, which is better than nothing (let's hope...). Written and directed by Mel Brooks, the origin

As Passover is almost upon us, it's time to take pause and reflect about the "plagues" of copywriting to avoid when writing short-form content like copywriting, or long-form text such as blog, web content, emails, etc. So, here are the 10 plagues of copywriting - and how to avoid them: Being BO-ring: There's nothing more off-putting than mundane, redundant, condescending text. So, give your copywriting or text - blog, web copy, social media post, something fresh. Overused phr

Justly considered one of the greatest films ever, even its filmmaking can give us insights into the creative process, whether copywriting, design, writing, editing, and, of course, filmmaking.

Every year, companies shell out more and more money to come up with the most creative, memorable, and hilarious commercials that will be the talk of the office water cooler and go viral.

t's Valentine's Day after all, and you know each half of each couple will try and make other other happy, even with a small gesture. Therefore, it's the copywriters and content writers to come up with creative copywriting and content writing.

Every holiday has its own brand of copywriting: Halloween has the spooky, creepy stuff; Thanksgiving has its turkey, endless dinners, football, and family themes; Christmas - Santa, Christmas trees, snow, etc. And New Year's? Songs, dancing, resolutions, parties, gifts...and more football.

We can easily take some of Mel Brooks' more memorable quotes, and apply them to copywriting or content writing. The fact that they're all entrenched in the world of humor already helps, since a majority of the memorable ads, and advertising campaigns are dipped in humor.

The Joker has many memorable quotes, most of them between himself and Batman. Many of which can be applied to the world of copywriting and content writing.

Mark Twain wasn't a copywriter. In fact, if he'd realize I was using some of his wisdom to promote copywriting, he'd probably use some of...

Just in time for Halloween...here are a few quick copywriting and content tips from the 'ghost with the most.'

The Dirty Dozen is one of the classic war movies. Featuring an all-star cast with icons such as Lee Marvin, Charles Bronson, Telly Savalas, George Kennedy, film director John Casavetas and many more, it became a classic, and naturally spawned several sequels, none of which were memorable. You could say that, in a way, they were the original Avengers . It was a big hit, and, nearly 60 years later, it's considered an all-time classic. Even with all the years that passed, The Di

Humor in copywriting and content can be more important and far more effective than one might think

Close your eyes. Imagine Halloween. What do you see? A neighborhood draped in darkness and glowing lights? Jack-O-Lanterns scattered...

1. "Copywriting" isn't in the first three lines of the job description. There are plenty of highly-talented, qualified, expert copywriters around. If they haven't/couldn't manage to find a copywriter in that time, that's a red flag. 2. The job requirements include far too many tasks that don't relate to copywriting, content writing, or writing in general, such as: Analytics; account management, graphic design, team management, etc. 3. Your qualified for the job, and your exp

I was going to call this article "get inside the mind of a copywriter," but that might be too creepy. "Under the Copywriter Dome?" Uh,...

How many times have you seen a job description that goes about like this: Copywriter wanted! To write: blogs, brochures, Ebooks, case...