"Who made Father's Day the stepchild of holidays?" - Jay Pritchett, Modern Family Father's Day always seemed to be the, "odd man out"...

As Passover is upon us, it's time to take pause and think about the "plagues" of copywriting to avoid when writing short-form content...

When you think about clowns, what's the first thing that comes up? Water-squirting flowers? Oversized shoes? Endless handkerchiefs?...

With the Hanukah holiday upon us, and the overall holiday atmosphere in general in the air, here are some copywriting and content tips to...

'Football is played ninety minutes, and in the end, Germany wins.' - Gary Linekar. Technically it's not a tagline, headline or any form...

Halloween is all about visuals. This is where having a social media account like Instagram, Twitter or even Facebook can be very handy,...

Who doesn't know Laurel & Hardy? Sadly, plenty of people. Today's generation is far too busy and preoccupied to get to know some of the...

'Are you ready for some football?' It's almost here. Four months of hard-hitting, gridiron action. 17 games, Halloween, Thanksgiving,...

William Shakespeare is kind of a familiar figure in the theater and writing circles. No introduction is really needed for the man who has...

Summertime copywriting and content creation is about creating memories, in addition to providing value. For adults, teenagers, kids,...

You can find copywriting tips and ideas from almost anywhere. After watching the classic war movie The Dirty Dozen, I came up with the...

(Edited May 2024) Don't hire a creative copywriter Unless you want or need someone who's first and foremost a wordsmith. Not to act also...

"Did you hear about the advertiser that was promoting a glass company and left out gl? He was shattered, but the audience was in...

Close your eyes. Imagine Halloween. What do you see? A neighborhood draped in darkness and glowing lights? Jack-O-Lanterns scattered...

1. The job listing is posted repeatedly. There are plenty of highly-talented, qualified, expert copywriters around. If they...

When someone mentions "4th of July," what's the first thing that comes up in your mind? It could be fireworks. It could be the American...

I was going to call this article "get inside the mind of a copywriter," but that might be too creepy. "Under the Copywriter Dome?" Uh,...

"This is how you do it: You sit down at the keyboard and you put one word after another until it's done. It's that easy, and that hard."...

I need you to write an ‘about’ page. About who? Us. Us? Yes. Yes? I thought Us? Not yes, us. Us? What do you want from us? About us. What...

When was the last time you read an article and when you finished it, you had a grin on your face? Unless your aim is to really depress...