You see it everywhere: Everybody says, "you have to do copywriting in X tone of voice," or "write your content in Y tone of voice." Can...

"It's as much fun to scare as to be scared" - Vincent Price. The late actor was known for many macabre performances is classic horror...

'Are you ready for some football?' So at the start of last season, I wrote down copywriting tips for the football season. This time...

Let's face it: There's so much content these days, the user is inundated with texts, videos and blog posts of all shapes and sizes on...

It's that time of the year again: Fireworks, overblown, poorly written blockbuster movies, barbecue parties, a day at the beach, and 4th...

"Who made Father's Day the stepchild of holidays?" - Jay Pritchett, Modern Family Father's Day always seemed to be the, "odd man out"...

As Passover is upon us, it's time to take pause and think about the "plagues" of copywriting to avoid when writing short-form content...

When you think about clowns, what's the first thing that comes up? Water-squirting flowers? Oversized shoes? Endless handkerchiefs?...

With the Hanukah holiday upon us, and the overall holiday atmosphere in general in the air, here are some copywriting and content tips to...

'Football is played ninety minutes, and in the end, Germany wins.' - Gary Linekar. Technically it's not a tagline, headline or any form...

Halloween is all about visuals. This is where having a social media account like Instagram, Twitter or even Facebook can be very handy,...

Who doesn't know Laurel & Hardy? Sadly, plenty of people. Today's generation is far too busy and preoccupied to get to know some of the...

'Are you ready for some football?' It's almost here. Four months of hard-hitting, gridiron action. 17 games, Halloween, Thanksgiving,...

William Shakespeare is kind of a familiar figure in the theater and writing circles. No introduction is really needed for the man who has...

Summertime copywriting and content creation is about creating memories, in addition to providing value. For adults, teenagers, kids,...

The Dirty Dozen is one of the classic war movies. Featuring an all-star cast with icons such as Lee Marvin, Charles Bronson, Telly Savalas, George Kennedy, film director John Casavetas and many more, it became a classic, and naturally spawned several sequels, none of which were memorable. You could say that, in a way, they were the original Avengers . It was a big hit, and, nearly 60 years later, it's considered an all-time classic. Even with all the years that passed, The Di

(Edited May 2024) Don't hire a creative copywriter Unless you want or need someone who's first and foremost a wordsmith. Not to act also...

"Did you hear about the advertiser that was promoting a glass company and left out gl? He was shattered, but the audience was in...

Close your eyes. Imagine Halloween. What do you see? A neighborhood draped in darkness and glowing lights? Jack-O-Lanterns scattered...

1. The job listing is posted repeatedly. There are plenty of highly-talented, qualified, expert copywriters around. If they...