Don't Hire a Creative Copywriter

(Edited May 2024)

Don't hire a creative copywriter Unless you want or need someone who's first and foremost a wordsmith. Not to act also as an administrator, manager, or any other unrelated task management.

Don't hire a copywriter

Unless you give him the freedom to use whatever tools he needs or want to get the job done.

Don't hire a creative copywriter

Unless you need someone to focus the majority of his time...well, on copywriting.

Don't hire a copywriter

Unless you're willing to accept mistakes. Mistakes are part of the creative process, and if you can't accept it, don't hire a copywriter (or designer, for that matter).

Don't hire a creative copywriter

Unless you're interested in a boundless resource of ideas (or as they love to say in the tech world, "ideation").

Don't hire a creative copywriter

Unless you're looking for someone who can write creatively and effectively.

Don't hire a creative copywriter

Unless you're looking for a fresh perspective in your copy and content.

Don't hire a creative copywriter

Unless you can afford to let him focus on what he's supposed to do, which is: Copywriting.

Don't hire a creative copywriter

Unless you want someone who thinks differently.

Don't hire a copywriter

Unless you realize that person probably has a unique sense of humor.

Don't hire a creative copywriter

Unless you have no intention at all of micromanaging him.

Don't hire a creative copywriter

Unless you're willing to pay him/her.

Don't hire a creative copywriter

Unless you're looking for someone who's really passionate about his job.

Don't hire a creative copywriter

Unless you want to keep your copy or content fresh and creative.

Don't hire a creative copywriter

Unless you want someone who is really passionate about his job, and is not simply mechanically quoting those words.

Don't hire a creative copywriter

Unless you really understand the concept of 'creative.' According to Cambrige Dictionary, the definition of creative: 'To produce or use original or unusual ideas.'

Don't hire a creative copywriter

Unless you're really looking for a creative copywriter.