8 Breezy Summer Copywriting & Content Ideas

Summertime copywriting and content creation is about creating memories, in addition to providing value. For adults, teenagers, kids, toddlers - all have fond memories of summer, and copywriting and content created during this period, is supposed to deliver those good vibes that will leave a positive mark. Naturally, you want to put your brand and service front and center, but if you want to really leave a mark, your ad, banner, or other type of content shared, it's time to get those Bermuda shorts out, take the laptop to your (imaginary) veranda overlooking the Lucaya Beach in the Bahamas, and think: what would capture my attention, while I'm trying to juggle work, family, and vacation time?

Of course, you're not going to write a line like "experience the heat like never before!" When promoting, say, a vacation package to Morocco. Also, something like, "summer will end soon enough, and youth too" - is kind of depressing, when you think of it. However, "If you think it's hot now - wait till you get to [insert name of place].

Here are a few more tips to keep your summer copywriting & content nice and cool:

1. Take your content on vacation: That's right...just like people go on vacation, why not your copywriting and content? If you're selling a product, put it in a an exotic location. "How to enjoy your holiday without getting sunburnt."

2. Keep the tone light: It's summertime, after all. And with everything else going on in the world, sending heavy-handed messages won't do anybody good - especially sales.

3. Make it fun: Not only in the text, but also in the images attached to it.

4. Surprise with an out-of-season promo, such as a winter-themed topic. In the summer? Yes!

5. Summer guides, summer guides, summer guides: With the kids off from school, parents are looking for help from anyone. Everywhere. Tips (and coupons) would be greatly appreciated. "The Wi-Fi's down and you're halfway on the way to Vegas? Here's 5 tips to survive"

6. How about a "Save for winter" content promotion. Encourage users to shoot photos/videos doing summer stuff, then upload them come winter time. Are there "cool" prizes?" You'll have yourself some participants.

7. Safety first: People tend to forget safety measures when they travel during the summertime. Something very basic. So having something like that readily available, that they can bookmark, tag, or share, can be more than handy - it can be valuable.

8. Best/Most hilarious event competition: People love to share

For copywriting & content, add these words for a twist of summer flavor in your copy: Breeze, sunshine, saltwater, ocean, oceanside, resort (or any popular resort name), cool, stay cool, chill, ice, island, fun, beach, beachball, dive, diving, popsicle, ice cream, cruise, vacation, holiday, memorable, breathe, bathe, bathing, water, pool, blast, hot, heat, tropic, tropical, exotic, sun, sand, sandy, waves, sunset, sunrise, tequila, open road, skydive.