What do I need: A copywriter or Content Writer? A copywriter's expertise is more in the areas of headlines, taglines, banners, social...

In a previous blog, I wrote about all the copywriting and content steps you need to take in preparation for the typical holiday season....

How many times have you seen a job description that goes about like this: Copywriter wanted! To write: blogs, brochures, Ebooks, case...

Avoid pretentious job descriptions: Assassin with words; copywriting ninja; content rockstar; words wizards aka Gandalf with words - all...

"The party of of the first part..." is hereinafter called: "the party of the first part..." Groucho Marx, A Night at the Opera Don't make...

The following are a list of words that need to be thrown out ASAP from just about every descriptive article, blog, paragraph, ad, social...

Copywriters are not ordinary workers (disclosure: I am a copywriter. Among other things). We are not like programmers, full-stack...

So, you want to write. Congratulations! Whether it’s a short story, novel, or screenplay, the vast, wide-open spaces are yours to write,...

Writers - be it copywriters, prose writers, nonfiction writers, or whatever - can get inspired from the most mundane thing. We can...

1. Writing is Therapeutic: Writing is an excellent channel to vent one's feeling, to release one's thoughts, onto a page, whether real or...

If you've spent more than a few years in advertising, or watching lots of commercials, most of these will sound familiar to you...even...

(Brought to you by Captain Obvious) There's always that word, phrase or quote that are so ubiquitous, but make you wonder, "what does...

In a previous post I wrote about all the mistakes that helped sink Star Wars into a sarlacc pit of mediocrity, staleness and irrelevance....

Content is the magic word. Well, maybe not magic, but it's certainly one of the hottest "buzzwords" around: You need content;

Star Wars, in many ways, was "the perfect storm:" of ideas, of technology, of innovation in storytelling, in casting, and more. You can...

Mazal tov! They're getting married: Your friends, cousins, "friends-of," distant relatives, cousins that are once, twice or three times...

Recently I have been a sign to write blogs for company X. They wanted me to write blogs about their services, as fast as the wind could...

Everybody wants effective copywriting or content, especially these days, when so many channels are vying for the attention of your...

An audience is an audience, whether it's a movie audience, TV audience or targeted advertising audience. One important thing they share,...

10. Notices to company events begin with titles such as "Save the Prune," "Have the Dates" or other unintentionally hilarious texts. 9....