Copywriting Tips From Indiana Jones

I don't think I'll be making a too bold a statement when I write that the Indiana Jones anthology (yes, I am am discounting the so-called "fifth" one), is one of the most landmark franchises in movie history, especially the first three, and particularly Raiders of the Lost Ark, one of the greatest adventure films ever made. Rich in thrills, memorable moments, incredible shots, iconic action sequences and timeless treasures, villans and romances, these movies remain a true movie fan's favorite to this day, and no doubt for many years to come. As a surprising bonus, you can also find some copywriting tips in these movies as well - if you know where to dig...

1. “They’re digging in the wrong place!”- Indy and Sallah

   Experienced copywriters and content writers/managers will tell you, that many times you'll start a concept, or writing, and you think you're onto something fantastic - only to realize it isn't aligned with the goals of the company/client/campaign, etc. To avoid the agony of throwing away of a wasted idea (which is rarely the case, anyway, because usually these ideas come useful in other incarnations), it's best to make sure you're on the right track from the get-go.

   
   

2. “I don’t know, I’m making this up as I go.” — Indiana Jones

We live in times when you need to know how to adapt and chage copywriting or content on the fly, whether because of world events, sports, entertainment faux-pas (those are the most fun to take advantage of), or just plain weird stuff, like 'huge bug found crossing a main street in Melbourne.'

3. “It’s not the years, honey, it’s the mileage.” — Indiana Jones

Aiming for a certain age crowd? Aim for a style that they can easily relate to. It can be done in one or two sentences, like Indy does.

4. "It’s beautiful!” — Belloq

Short and sweet does the trick. The question is, when? Usually with headlines, not when something requires a tad more explanation, such as a specified product/service, or a timed sale.

5. “Fortune and glory, kid. Fortune and glory.” — Indiana Jones

In your copywriting and/or content, find a catchy phrase that you can reuse across your all communication channels, for consistency - so they'll know it's you, and instantly connect it with you and your product/service.

6. “I understand its power now.” — Indiana Jones

Clever and humorous is great, but your audience, in the end of the day, must have a clear understanding of your offer, your value/benefit to them, etc., that will make them want to choose your product.

7. “Water, water, water! Water!” — Indiana Jones

Writing a blog, or article, or short video? Make sure you convey what you want - more than once, if necessary.

8. “You have chosen...wisely.” – Grail Knight

Any follow-up communicaiton email or social media post to a purchase of a product/service should be a) human written b) thanking them for making the purchase c) reaffirming that they made the right choice

Spotting awkward copywriting or content gone wrong...

9. “If you wanna be a good archaeologist, you gotta get out of the library!” — Indiana Jones

We all need to get out of our 'comfort zone.' But many are reluctant to do so, and rightfully so. Many have had bad experiences, gotten burned in some way (bad service, poor product, disappointing quality, etc.) The message you deliver has to make it so beneficial to them that they'll want to go out of their comfort zone.

10. "Snakes. Why did it have to be snakes?"- Indiana Jones

Share with the user a personal experience that they are almost guaranteed to have themselves - a bad hairday, being splased by a car on a rainy day, snooze alarm not working...etc. Empathy is key.

11. "Indiana, let it go." - Dr. Henry Jones.

Don't forget the call to action...

As always, make sure your copywriting and/or content is clear and concise...