Who's unfamiliar with Jack the Ripper? Who was he really? And how does he relate to copywriting? Up this day, nobody's really sure who he was. Oh, there's dozens of theories, from the plausable to the outlandish

William Shakespeare is like the Babe Ruth of theater and writing circles. Or Maradona. Or Harrison Ford. No introduction is necessary for the man who has influenced the English language, literature, theater, and movies for centuries.

"You were saying...?" One of the hallmarks of a great film - a great pop-culture film - not like, say, The Grapes of Wrath or Rashomon, for example, is that it's embedded in our overall culture, not just arts, but also in other areas outside of entertainment, such as retail (exhibit a: Pepsi and Back to the Future).

"Smile, you son of a bitch!" Whether short copy or long-form content, you want to leave your audience with a memorable line that will stay with them, long after they finish reading your piece of content

Just like an opera lover doesn't go to the opera expecting music by Queen, so does a country music aficionado turn on a country music radio station to listen to hip-hop music.

Every holiday has its own brand of copywriting: Halloween has the spooky, creepy stuff; Thanksgiving has its turkey, endless dinners, football, and family themes; Christmas - Santa, Christmas trees, snow, etc. And New Year's? Songs, dancing, resolutions, parties, gifts...and more football.