"You were saying...?" One of the hallmarks of a great film - a great pop-culture film - not like, say, The Grapes of Wrath or Rashomon, for example, is that it's embedded in our overall culture, not just arts, but also in other areas outside of entertainment, such as retail (exhibit a: Pepsi and Back to the Future).

When it comes to school and college, people are looking for two main things (not necessary in this order): Savings, gear, tech, comfort, style, (and the aforementioned 'how-to' guides, which would fall more into the long-form content category).

Humor in copywriting and content can be more important and far more effective than one might think