Who's unfamiliar with Jack the Ripper? Who was he really? And how does he relate to copywriting? Up this day, nobody's really sure who he was. Oh, there's dozens of theories, from the plausable to the outlandish

William Shakespeare is like the Babe Ruth of theater and writing circles. Or Maradona. Or Harrison Ford. No introduction is necessary for the man who has influenced the English language, literature, theater, and movies for centuries.

"You were saying...?" One of the hallmarks of a great film - a great pop-culture film - not like, say, The Grapes of Wrath or Rashomon, for example, is that it's embedded in our overall culture, not just arts, but also in other areas outside of entertainment, such as retail (exhibit a: Pepsi and Back to the Future).

are you ready for some football copywriting and content writing? Do you have an a file of football related subject lines, emails, push notifications, etc.? Well, you better huddle up, because it's almost kickoff time!

When it comes to school and college, people are looking for two main things (not necessary in this order): Savings, gear, tech, comfort, style, (and the aforementioned 'how-to' guides, which would fall more into the long-form content category).

"Smile, you son of a bitch!" Whether short copy or long-form content, you want to leave your audience with a memorable line that will stay with them, long after they finish reading your piece of content

Just like an opera lover doesn't go to the opera expecting music by Queen, so does a country music aficionado turn on a country music radio station to listen to hip-hop music.

Every holiday has its own brand of copywriting: Halloween has the spooky, creepy stuff; Thanksgiving has its turkey, endless dinners, football, and family themes; Christmas - Santa, Christmas trees, snow, etc. And New Year's? Songs, dancing, resolutions, parties, gifts...and more football.

Humor in copywriting and content can be more important and far more effective than one might think