Just like an opera lover doesn't go to the opera expecting music by Queen, so does a country music aficionado turn on a country music radio station to listen to hip-hop music.

Every holiday has its own brand of copywriting: Halloween has the spooky, creepy stuff; Thanksgiving has its turkey, endless dinners, football, and family themes; Christmas - Santa, Christmas trees, snow, etc. And New Year's? Songs, dancing, resolutions, parties, gifts...and more football.

Humor in copywriting and content can be more important and far more effective than one might think