Who's unfamiliar with Jack the Ripper? Who was he really? And how does he relate to copywriting? Up this day, nobody's really sure who he was. Oh, there's dozens of theories, from the plausable to the outlandish

William Shakespeare is like the Babe Ruth of theater and writing circles. Or Maradona. Or Harrison Ford. No introduction is necessary for the man who has influenced the English language, literature, theater, and movies for centuries.

When it comes to school and college, people are looking for two main things (not necessary in this order): Savings, gear, tech, comfort, style, (and the aforementioned 'how-to' guides, which would fall more into the long-form content category).

Every holiday has its own brand of copywriting: Halloween has the spooky, creepy stuff; Thanksgiving has its turkey, endless dinners, football, and family themes; Christmas - Santa, Christmas trees, snow, etc. And New Year's? Songs, dancing, resolutions, parties, gifts...and more football.

We can easily take some of Mel Brooks' more memorable quotes, and apply them to copywriting or content writing. The fact that they're all entrenched in the world of humor already helps, since a majority of the memorable ads, and advertising campaigns are dipped in humor.

Humor in copywriting and content can be more important and far more effective than one might think