If you haven't done it before, a wedding speech can be quite daunting. After all, who want to stand up and make a fool of himself (or herself) before hundreds of people? Because a wedding speech can go horribly wrong (but no pressure...)

Every holiday has its own brand of copywriting: Halloween has the spooky, creepy stuff; Thanksgiving has its turkey, endless dinners, football, and family themes; Christmas - Santa, Christmas trees, snow, etc. And New Year's? Songs, dancing, resolutions, parties, gifts...and more football.

Humor in copywriting and content can be more important and far more effective than one might think