Humor in copywriting and content can be more important and far more effective than one might think

Close your eyes. Imagine Halloween. What do you see? A neighborhood draped in darkness and glowing lights? Jack-O-Lanterns scattered...

1. "Copywriting" isn't in the first three lines of the job description. There are plenty of highly-talented, qualified, expert copywriters around. If they haven't/couldn't manage to find a copywriter in that time, that's a red flag. 2. The job requirements include far too many tasks that don't relate to copywriting, content writing, or writing in general, such as: Analytics; account management, graphic design, team management, etc. 3. Your qualified for the job, and your exp

I was going to call this article "get inside the mind of a copywriter," but that might be too creepy. "Under the Copywriter Dome?" Uh,...

How many times have you seen a job description that goes about like this: Copywriter wanted! To write: blogs, brochures, Ebooks, case...

Avoid pretentious job descriptions: Assassin with words; copywriting ninja; content rockstar; words wizards aka Gandalf with words - all...