Top 10 Signs Your Company Needs a Copywriter

10. Notices to company events begin with titles such as "Save the Prune," "Have the Dates" or other unintentionally hilarious texts.

9. When editing sessions are like passing a Rubik's cube between a dozen people: each one completes a different part of the paragraph, but the entire draft doesn't make sense

8. "Tell us, what do you do and why should we buy from you?"

While it may be easy to stand on the podium and count the advantages of your product, it's a different ballgame entirely when it comes to convincing audiences with the printed word, be it on social media, your website, blogs, press releases, video commercials, even print ads (yes, they still make those - great ones, too).

Copywriters help sell the product in a memorable way.

7. More time for coffee: let's be honest, it's difficult too concentrate on how to write for your product and decide what type of coffee and how much sugar to insert.

6. Copywriters come with a thing called "creativity" - it means, keeping pulse on the latest wardrobe mishap or sports miracle and using it to plug your product. Selling the product to customers is entirely different than selling the product to your business/investment products or employees. They know what the product is for, for whom it is, and when to use. The public doesn't. The public wants to know how your product will solve a problem: what excuse not to invite relative x for Thanksgiving; how to survive Christmas. What gift to get the most annoying coworkers ever.

5. Because...grammar is grrreeat! not just for SEO, but relying solely on automated correction software is close to linguistic suicide.

Copywriters get creative with promotions!

4. Copywriters know that not all media formats are created equal, and will use each one for its own advantage. We won't post PPT presentations on Facebook or use images of cats in press releases,

3. Copywriters can make just about anything exciting (well, with the exception, perhaps, of politics - but then, who can?)

2. Time is money - people talk about "wearing many hats," but copywriting is one hat you should leave to copywriters & content people. It's easy to say "I can also write," but you'll be surprised at how much copy or content you'll need to produce, and not only will your business suffer, but also your hair.

1. Copywriters are wizards with words...you wouldn't turn down help from wizards, would you?

"Leave SEO to me..."