The Importance of Unorthodox Holiday Keywords

Keywords are important. We all know that. When it comes to the holidays, we all know that people search for that "something extra" to get them through these tough times or situations, so naturally, keywords such as Christmas Gifts, Holiday Gifts for Him or Her, Thanksgiving Recipes, etc. are most popular.

Christmas Gifts, for example, nets over 1.2 billion search results;

Thanksgiving Desserts has 259,000,000 results on Google. That's a lot of desserts.

However, the intensity and volatility of the "joyous holiday season" has its own side effects, and with it, unusual searches, such as:

Thanksgiving Travel - over 520,000,000 search results on Google. Dinner conversation starter - over 11,000,000 search results. After all, when you're at a table with 20-50 guests, you don't want it be quiet. Family holiday feuds - 1,000,000 results for this keyword. What's shocking is that the number isn't higher. Not to be Johnny Raincloud, but for Christmas Family Arguments alone you'll find 36,200,000 results. Christmas Meltdown and Holiday Meltdown get over 25,000,000 searches each. Thanksgiving fighting gets 142,000,000 results. Wait, what...?

Burnt turkey - 128,000,000 results on Google. 'Nuff said.

Good fruitcake recipe: one may argue that "good" and "fruitcake" is an oxymoron. Nevertheless, there's over 26 million search results. Avoid Christmas lights electrocution - 1,960,000 results, which is disturbing ("Top 10 ways to Not Electrocute Yourself..." how many more ways are there?)

Carpet sauce stains - over 1,600,000 search results. Avoid getting kitchen burns - 28,000,000 results.

Christmas light bulbs - 898,000,000 results.

If you sell home safety equipment, Holiday Hazards garners over 18,000,000 results.

Marketers and content creators can take advantage of these, shall we say, "less positive" keywords and turn it on their heads: surefire ways to avoid burnt turkey; 10 foolproof ways to avoid holiday meltdown; how to prevent Holiday Fighting, etc.

And when all else fails, use Christmas Disasters. Because there's no shortage of those (42,600,000, to be exact). Happy Holidays!